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This is a great initiative, just in time for Earth Day that only takes a couple clicks to participate and make a difference in U.S. rivers! Support Cascadian Farm’s efforts to clean up regional rivers by voting for a region in the U.S. by April 30th and read about the details of the event below and at www.CascadianFarm.com. Once you’re done voting, be sure to spread the work to get more people involved and you may see cleaner rivers in a river near you!
CASCADIAN FARM CELEBRATES COMMITMENT TO SUSTAINABILITY WITH “CHANGE FLOWS” INITIATIVE
Organic Pioneer Contributes $50,000 to Support Water Protection and Restoration.
Minneapolis, MN (March 23, 2011) – Cascadian Farm®, a leader in the organic food industry, today announces its “Change Flows” initiative, a program celebrating the company’s nearly 40-year commitment to sustainability. A pioneer in converting conventional farms to organic, Cascadian Farm understands how precious water is to life, vitality and growth, and is asking Americans nationwide to join the company in an effort to restore and preserve our most valuable resource.
From now through April 30, consumers can help make “Change Flow” by visiting www.CascadianFarm.com to “like” the U.S. region they think is most deserving of a river cleanup.
As part of the “Change Flows” initiative, Cascadian Farm is contributing $50,000 to American Rivers, the nation’s leading environmental organization dedicated to protecting and restoring the nation’s rivers, , a mission that perfectly aligns with Cascadian Farm’s commitment to water as an important resource for crops, farms, communities and the environment. Cascadian farm’s organic farming methods help preserve and improve soil quality, by reducing the amount of synthetic pesticides and chemical fertilizers in local water sources.
“Cascadian Farm has always believed that we can make a difference beyond the food we produce, and there is no more precious resource than water,” said Tom Nientimp, marketing director for Cascadian Farm. “We hope to inspire consumers to make a difference in their communities, and we’re excited to see which region receives the Cascadian Farm Change Flows river cleanup.”
“If we want healthy communities, we need to invest in healthy rivers,” said Andrew Fahlund, senior vice president of Conservation for American Rivers. “More than 65 percent of Americans get their drinking water from rivers, so it is vital that we protect and restore our rivers and streams. We are excited to work with Cascadian Farm, a company that shares our passion and dedication to protecting rivers and clean water for future generations.”
A recent survey by Cascadian Farm revealed additional insight about Americans’ understanding of water conservation and the availability of clean water. Eighty-six percent of Americans overestimated the percent of water on earth available for everyday use (one percent), and nearly all Americans (92%) underestimated the water usage of a family of four (400 gallons per day). The survey also revealed that less than half of American adults are aware that nearly 40 percent of America’s rivers and streams are too polluted for basic uses such as fishing or swimming[i].
With water being such a precious resource, Cascadian Farm hopes to inspire consumers to think differently and learn more about the importance of water. In addition to voting for a river cleanup, consumers can visit the Cascadian Farm website to learn simple ways they can make a difference for and contribute to sustainability.
To learn more about the Cascadian Farm “Change Flows” initiative and to vote for a river cleanup in your region, visit www.CascadianFarm.com.
ABOUT CASCADIAN FARMCascadian Farm is one of the country’s leading brands of organic foods, offering more than 75 products from ready-to-eat cereals and granola bars to frozen fruits and vegetables, juice concentrates and fruit spreads. People have enjoyed our great-tasting and convenient organic foods for nearly 40 years. Visit www.cascadianfarm.com to find more information on our products, download coupons and learn how every delicious bite is good for you, your family, and the world we share.
ABOUT THE CASCADIAN FARM WATER SURVEY: The 2011 Cascadian Farm Water Survey presents the findings of a survey conducted by ORC International on March 10-11, 2011, among a sample of 1,024 adults comprising 502 men and 522 women 18 years of age or older. The margin of error associated with a sample of this size is ± 3%.
ABOUT AMERICAN RIVERS: American Rivers is the leading conservation organization fighting for healthy rivers so communities can thrive. American Rivers protects and restores the nation’s rivers and the clean water that sustains people, wildlife and nature. Founded in 1973, American Rivers has more than 65,000 members and supporters, with offices in Washington, DC and nationwide.