Although breastfeeding has been going a lot smoother than with my daughter (after all I was not a newbie anymore), my new little guy has a small lower lip and “tucked in” chin like my daughter had which sometimes makes a good latch hard and as a result my nipples get a little sore with the latching and re-latching, particularly this first month. The Natural Nipple Butter is lanolin free for those with allergies or certain preferences and smells a lot better than lanolin-based formulas. I love that it is organic and toxin-free since he is, after all, ingesting some since there is no need to wipe it off before feeding. Since it is in a little tub like their Bottom Balm and other products it is easier to get out if you have shorter nails and you will want to put it on generously, especially when your nipples are really sore so it is easier to spread around with less nipple contact. Hopefully my little guy won’t go through two biting phases like my daughter did, but this will definitely be great to keep on hand in case I need some additional soothing down the road.