I wanted my daughter to love her swing when she was an infant as I was pretty much on my own raising her with my husband deployed and family on the other side of the world– but all it did was the traditional front and back motion and my daughter just didn’t dig it. Actually she screamed the whole time she was in it and I can probably count the number of times she either slept or sat in it without crying. It soon got tossed in the garage and was later passed on to a friend. A dual-motion swing, which we didn’t try until we were visiting family when she was much older was definitely an improvement as she seemed to take to the side-to-side motion a lot better. All in all, however, my cuddle bug preferred to be held and that is what led to my large baby carrier and wrap collection. As a mom, especially of a young infant and if you have more than one kid to juggle at home, you need to do certain activities not appropriate for babywearing or or have some chores to do that are a lot easier with your hands free so infant seats or infant swings can be great to have at hand.
When we were researching infant visual stimulation, we found that the most important facets were the visuals themselves and their proximity to the baby. Our toy ball’s black and white patterns maximize visual stimulations, and newborns can only focus their eyes on objects 8-12 inches away from them, so we designed our mobile to remain at that distance from a baby’s face.
We’re very familiar with the zoo animal mobiles that rotate automatically, and in our research we found that this is really more entertaining for parents than it is for babies. Infants younger than eight weeks aren’t ready to play with toys yet and like just to look at them. Newborns and older babies alike are able to concentrate on the mamaRoo’s mobile and its visually stimulating graphics because it remains within their field of vision and doesn’t disappear, which can be confusing when you haven’t yet developed an understanding of object permanence. Plus, the mobile moves with the mamaRoo and thus with the baby, which is very soothing. But perhaps most importantly, our field research has consistently shown that babies love the mobile.