Mrs. Meyer’s Clean Day Teams Up with Whole Planet Foundation


FOR IMMEDIATE RELEASE, October 2010 Mrs. Meyer’s Clean Day is pleased to announce its participation in Whole Planet Foundation’s “Poverty is Unnecessary Fund” for 2010-2011.  The mission of this foundation is to provide microcredit loans and create partnerships with the poor in those developing-world communities that supply product to Whole Foods stores. 

Some facts about Whole Planet Foundation:

  •   The foundation is active in  21 different countries where Whole Foods Market sources products
  •   The foundation has supplied more than 94,000 microcredit loans, supporting more than 470,000 people
  •   The average loan size is $178 in the developing world, with a 98% repayment rate
  •   Whole Planet Foundation has committed more than $11,000,000 in funds to help women

During the month of October 2010, Mrs. Meyer’s Clean Day will donate $0.10 of every Honeysuckle Liquid Dish Soap and Countertop Spray sale to Whole Planet Foundation.  In addition, Mrs. Meyer’s Clean Day has made a $25,000 donation, providing expansion funds for new microlending projects.  Mrs. Meyer’s Clean Day CEO, Kevin Rutherford, views the partnership as a natural fit for the brand, “Mrs. Meyer’s Clean Day is excited to be involved with the global initiatives of the Whole Planet Foundation.  By working with this established organization, both our brand and our customers are able to participate in wide reaching efforts to improve communities and the planet.”
To celebrate the involvement of Mrs. Meyer’s Clean Day’s in the “Poverty is Unnecessary Fund” samples of Mrs. Meyer’s Clean Day product will be distributed free at participating Whole Foods Market U.S. stores on October 25th, 2010.
Inspired by Mrs. Thelma A. Meyer’s garden, Mrs. Meyer’s Clean Day makes straightforward, honest cleaners that smell good and work like the dickens on dirt. Our products offer a garden fresh scent experience while cleaning or doing the household chores.  Mrs. Meyer’s Clean Day products provide an effective alternative for people who are concerned with the environmental effects of conventional cleaning products. Our formulas combine natural essential oils with leading-edge cleaning know-how to provide an enjoyable, safe experience for our customers.
Whole Planet Foundation, the non-profit foundation of Whole Foods Market, funds microlending programs in communities that supply the company with products, with a focus on the developing world. In five years, Whole Planet Foundation has authorized $11 million and disbursed $8 million through microfinance partners in 21 countries, providing nearly 100,000 female entrepreneurs with  microcredit loans to create or expand a home-based businesses and have a chance to escape poverty, positively impacting nearly half a million people worldwide.

No compensation was received for this post and the views and opinions are my own.

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By Emi Stapler. I am a cloth diaper advocate, green parenting blogger, mother of three and a military wife who enjoys sharing my motherhood adventures and advice. Follow me at The Cloth Diaper Report on Facebook, Twitter @TheCDReport , Google +, Pinterest and Instagram.

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