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Bright Starts™ InGenuity Automatic Bouncer™ wins
the PTPA Media Inc. Seal of Approval
ATLANTA, June 29, 2010 – Bright StartsTM, the flagship brand for Kids II, is excited to announce that the InGenuity Automatic Bouncer has been awarded the influential PTPA Media Inc’s Seal of Approval for excellence in family products.
Consumers looking for practical, high-quality products and services can rest easy knowing that products bearing the PTPA Media “Winner” Seal are all “Parent Tested, Parent Approved™.”
Bright StartsTM InGenuity Automatic BouncerTM was among many entries from across North America competing to win the Parent Tested Parent Approved™ Seal for the Latest & Greatest Summer 2010 campaign. Because independent parent volunteers evaluate these products in their own homes, PTPA winners are chosen based on merit and consumer experience – not on commercial considerations. As a result, the Parent Tested Parent Approved™ Seal has quickly gained recognition as an international leader in certifying consumer products for quality, effectiveness and value.
Being honored with the influential Seal of Approval from PTPA Media Inc., is a huge achievement for a product geared to families, children or parents. “It is great to have the InGenuity Automatic Bouncer be recognized for its innovations in technology, which is smartly designed to smoothly mimic mom’s natural bouncing motion as well as saving twice the battery life of other bouncers,” said Miles Bohannan, vice president of marketing of Kids II, designer and manufacturer of the Bright Starts brand. “We are happy and honored to offer such an innovative and environmentally friendly product that makes life easier and more fun for parents and baby.”
“At PTPA Media, we are proud to play a role in certifying innovative new products that families can trust,” says Sharon Vinderine, president and founder of PTPA Media Inc. “It’s win-win. By improving communication between manufacturers and consumers, we are helping companies serve their market better, and helping families identify products that have been tested and recommended by their peers.”
“We are honored that these winning companies have chosen to have their products tested by our community of parent volunteers” says Sharon Vinderine, CEO of PTPA Media Inc. “Being willing to go through the testing process is really a testament to the quality that they put into their offering to consumers. The Seal of Approval that accompanies these winning products and services provides a trusted reference point for families looking for guidance when making purchases for their families.”
About Kids II, Inc. One of the world‘s fastest growing infant products companies, Kids II has been reinventing baby toys and gear for 40 years and counting. Kids II designs, distributes and markets nearly 100 products under its Bright Starts™ brand name. Kids II also holds the license to design and manufacture products for Baby Einstein™. The company‘s award-winning products have revolutionized the industry time and time again.
Headquartered in Atlanta, Georgia, Kids II has international affiliate operations in Australia, Canada, Europe, China, Hong Kong, Japan and Mexico. Visit www.kidsii.com
About Bright Starts™
Bright Starts is an innovating brand of juvenile products that provides parents with smart, fresh solutions. With a growing portfolio of over 100 innovative activity centers, play gyms, bouncers, swings, playards, and toys; Bright Starts’ large selection of progressive products inspire confidence and engage curiosity. Backed by awards from numerous leading industry and consumer organizations, Bright Starts is a trusted name for cleverly-designed, quality products for young children.
Headquartered in Atlanta, Georgia, Bright Starts is the flag ship brand for Kids II, Inc., manufacturer, designer and marketer of toys and baby gear. Visit www.brightstarts.com
About PTPA Media Inc.
PTPA Media provides an objective framework for appraising and promoting new products designed to enrich family living. The company’s mission is to marry innovative companies with discerning consumers, to improve families’ access to quality products and services. PTPA Media Contact Information:
Sharon Vinderine, Tel: (905)738-1447 x.224 For more information visit www.ptpamedia.com