Welcome! If you're new here, you may want to subscribe to my RSS feed.
THE JANE GOODALL INSTITUTE PARTNERING WITH BABYSOY TO FUND A BETTER FUTURE
Pairing with Eco-Friendly Manufacturers Increases Visibility While Raising Critical Funds
Alhambra, CA – babysoy is launching an eco-friendly soy and organic cotton layette line in support of the Jane Goodall Institute. The line will feature whimsical drawings of endangered species that the Institute has helped rescue from the brink of extinction. The drawings were created by award-winning illustrator Patrick McDonnell as a donation to the Institute, and the babysoy layette line will aptly be called Janey Baby by Jane Goodall™. Jane Goodall has famously worked for almost fifty years to protect animals, habitats and communities around the globe. The Jane Goodall Institute – founded in 1977 – continues Dr. Goodall’s pioneering research that transformed scientific perceptions of the relationship between humans and animals. Today the Institute is widely recognized as a global nonprofit that empowers people to make a difference for all living things. Proceeds from each sale of the Janey Baby by Jane Goodall™ layette benefit the Jane Goodall Institute. babysoy expects to launch the line in mid-August, 2010.
Babysoy is the 1st company in the world to use soybean protein fiber to create a soft and natural newborn wardrobe. The eco-friendly fiber uses leftover non-gmo soybean pulp from tofu and/or soymilk production as raw material for the fiber. Babysoy’s layette line promotes a green environment by reducing and recycling while bundling babies in the softest eco clothing and accessories. Each piece is designed by co-founder Amy Liang and tested with her daughter for comfort, style, and ease to dress.
Babysoy’s top selling Year-Round Reversible Hoodie has won the iParenting Media Award in 2009 as a distinguished product.
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program that has groups in more than 120 countries.