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CELEBRATE SURVIVORS AND SUPPORT GIRLFRIENDS EVERYWHERE WITH THE KN PINK RIBBON SIGNATURE COLLECTION™ for 2009
(SAN RAFAEL, CA – July 20, 2009) KN Karen Neuburger® lifestyle brand and The Breast Cancer Research Foundation® (BCRF) are partnering this fall and inviting shoppers to participate in the “Time for Research” program. During the month of October 2009, KN will host “Pink Parties” at over 300 Dillards store locations where guests will get the chance to shop for a cause. For each purchase of KN Karen Neuburger pajamas during the “Pink Parties,” KN will donate 30 minutes of research to BCRF. Shoppers will also receive a free gift with purchase of a pink ribbon key chain. The goal is to sponsor a month of breast cancer research to aid in the development of lifesaving treatments and an eventual cure for breast cancer. In addition, to help KN reach the goal of sponsoring a month of research, donations will also be accepted through their Time for Research page: (https://support.bcrfcure.org/civicrm/contribute/pcp/info?reset=1&id=53).
To better understand the importance of each and every minute of research, consider the following; in one hour of research a breast cancer biopsy can be performed. In one day, a clinician can conduct genetic counseling for one woman. In one week, researchers can compare ten tumor samples.
“KN Karen Neuburger is thrilled to partner again this year with BCRF. KN is committed to help fund ground-breaking research by BCRF’s international team of doctors. We are passionate about finding a cure for breast cancer, and we are thrilled that shoppers will be able to participate in this life-affirming process,” says Jenna Lowe, Director of Marketing and PR for Russell Newman.
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, $34.5 million was awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe.And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
About KN Karen Neuburger® (KN Ltd.)
The KN Karen Neuburger® lifestyle brand is synonymous with comfort-inspired fashion and home merchandise. The brand’s signature softness and quality can be experienced in heritage sleepwear and loungewear for the whole family, paper goods, crafting and memory products, sportswear and accessories, home collection, furnishings and décor. KN™ and KN Luxury Home™ products can be found in department stores, specialty stores and online at www.karenneuburger.com.